Welcome to Issue #008 of SoloLIVE! Each week, I’ll share practical tips to streamline your solo business, right from my desk, to help you escape the grind and create a life on your terms.
When Passion Meets Silence
Ever poured weeks into a business idea, only to be met by silence when you share it with the world? Pursuing the wrong niche isn’t just frustrating - it’s the fastest way to watch your solo venture stall.
Why Most Solo Businesses Stall Before They Start
Getting your offer in front of the right people matters more than anything in business. But in today’s creator economy, countless temptations push you to chase trends or mimic others, hoping luck will tip in your favor. While corporations hire data teams, you have something better - modern AI that puts discovery and advantage in your hands, if you use it.
The Guesswork Trap: Working Hard in the Wrong Direction
Most solopreneurs think “branding” means picking a logo, posting with discipline, and hoping the right customer magically finds them. Then reality hits: burnout, wasted time, and the sting of talking to an empty room. Too many jump from project to project, riding hope instead of evidence.
Steph’s Turning Point: From Noise to Niche
Steph Smith started just like anyone - casting a wide net with productivity advice and broad how-tos, but seeing little payoff. Discouraged, she examined her analytics and noticed her loyal readers all gravitated to a few specific topics. That’s when she ditched broadness for clarity. Steph began using AI-powered keyword tools, scouring online groups, and spotting what real people were struggling with.
The magic happened fast: after compiling a list of crowd-sourced pain points, Steph doubled down only where interest was scorching hot. She created “Doing Content Right,” answering what her audience actually wanted. Her niche wasn’t luck. It was built on real, AI-driven evidence, and it paid off.
How to Let AI Do the Heavy Lifting
You can shortcut the wandering and avoid years lost in the wrong direction:
Pick a playground: What market are you curious about?
Give AI the detective work: Use tools like Perplexity, ChatGPT, or Audience AI to pull the freshest, most repeated questions in your chosen space.
Find the pain beneath the noise: Ask your AI to group common frustrations—these are your goldmines.
Test your idea today: Build one content piece or offer based on a real, in-demand problem, not just a hunch.
Refine quickly: Use AI to gather early feedback and keep iterating until you strike a nerve.
Try This Now - And Ditch the Hope Strategy Forever
Pick a digital playground, ask your favorite AI to surface this week’s top solopreneur headaches, and stack them up. Which could you solve, right now? Craft just one offer or post around that pain, and put it out there. Instant feedback, less wasted time.
Let’s See What You Find
Take the first shot: try out an AI-powered niche hunt and tell me what you discover—or what stumps you. I’ll dig into one reader reply with a custom AI feedback strategy next week.
That’s all for today. See you next week.